It’s a shame so many pharma projects begin with We don't want it to feel like pharma. The category is rich with intense emotion, scientific breakthrough and well-earned pride — and if you’re lucky, some of that makes it through med-reg.
It’s a shame so many pharma projects begin with We don't want it to feel like pharma. The category is rich with intense emotion, scientific breakthrough and well-earned pride — and if you’re lucky, some of that makes it through med-reg.
@saulmdennis