Remember your first really good job? The one where you realize you have no idea what you’re doing. For me, that all-important "ah-hah" moment came under the tutelage of Tom Messner. I’d been taken under the wing by one of advertising’s greatest. (Only because I was the youngest person he’d ever met who ate cassoulet, if you ask him.) From Tom, I learned there was more to advertising than, simply, advertising. You had to think deeply about every aspect of a client’s business and conversation with the marketplace — from television campaigns to CEO speeches. It’s a lesson that has served me well. And my clients even better.
