A shrine to baseball needs to boost attendance.
The Baseball Hall of Fame may have put Cooperstown, New York on the map. But that didn’t put Cooperstown any closer to the majority of fans. To drive attendance, I conceived of The Beacon — a mobile experience that pushes the Hall’s vast collection into the hands of fans across the country, even as it pulls them towards the Hall. Geo-locating alerts you to compelling baseball history in your area. A check-in system allows you to earn points towards savings at the Hall when you visit sites. Add in seamless trip planning features and baseball history is transformed into a living, breathing, compelling path that leads all the way to the Baseball Hall of Fame.
Mobile
Mobile
