Positioning a brand that embodies discovery for rediscovery by media planners.
Neat. Not Nerds.
Whatever you do, don’t call them scientists. Truth is, only 7% of Scientific American readers are scientists.
Surprised? Say hello to three million people intensely interested in the ways science and technology are changing business, culture, even what it means to be human. Same goes for the 4.6 million people who visit our site every month. They’re interested. And interesting. They occupy corners offices in business, the arts, academia, government and the professions. Trust us, you want to sit next to them on a plane. They have high incomes and deep passions, and spend like it — on travel, dining and all things luxe. What they don’t do is read The New Yorker, The Atlantic or The Economist. That’s right. There’s virtually no duplication between our audience and theirs. That’s why brands like Rolex, BMW, Chevron and GE have all partnered with Scientific American to reach this invaluable group.
Now you know. Scientific Americans are neat, not nerds. That’s why advertising in Scientific American is the formula for success.
Scientific American
Our audiences consumes more than ideas.
