Positioning a socially conscious brand for growth, as well as goodness.
Tom's of Maine believes...
our products work as well — and often better — than convential alternatives precisely because of our environmental and social consciousness.
Tom’s of Maine is a way of life and a philosophy share with a community of like-minded individuals. A set of values that guides all that we do and, just as important, don’t do.
At its core is the understanding that nature and her bounty will take care of us, but only if we take care of it. We use science, soul, and values to transform plants and minerals into safe, highly effective products — products free of artificial dyes, sweeteners, and preservatives. Working with trusted organic farmers and operating our own production facilities ensures that from growth, through extraction, to packaging, our products meet rigorous standards (standards that include absolutely no animal testing and packaging with biodegradable inks and cardboards.)
This way of working also drives the belief that our business is an engine for doing good. The 10% of our profits donated to local and national organizations does more than help specific initiatives, it gets people thinking about what else can and should be done. The same holds true for the time we urge employees to spend engaged in volunteer.
Highly effective, natural products and a set of guiding principles. Together, they’re designed to keep our environment and community healthy, clean and well inside and out.
Tom’s of Maine
Naturally, it works.
